Cause Related Marketing

Aligning your company’s product with a charitable cause is one of the most effective ways to increase positive perception of your organisation. It has been proven, time and again, that consumers prefer to buy something that endorses a charity and its messages.

The Stroke Association can offer your company and your products excellent opportunities to do just that. Our healthy eating messages are perfectly in line with many food and drink products about reducing cholesterol, losing weight or leading a generally healthier lifestyle.  

We believe strongly that most strokes can be prevented by eating a healthier diet, doing more exercise and taking control of your wellbeing and knowing your blood pressure. This is a very powerful message for your product to align with.

Case Study - LighterLife

LighterLife is a leading weight-loss and weight-management programme designed specifically for people with a body mass index (BMI) of 25 and above. Clients consult a GP before starting and return for regular check ups. With obesity being one of the key risk factors for stroke, a partnership between The Stroke Association and LighterLife was a natural step.

LighterLife have supported The Stroke Association for over two years and we supported them as they toured the country promoting safe, fast, simple and sustainable weight loss. From asking people to click on the LighterLife website and either calculate their BMI or post a message of support on the site, they have raised over £25,000 for the organisation!

Heather Butcher, PR & Communications Manager, LighterLife says:

“We are delighted to continue to support The Stroke Association so that they can continue their vital work in supporting stroke survivors, their families and their carers. Being overweight can increase your risk of having a stroke, along with a host of other illnesses and LighterLife literally transforms lives, changing the way people eat, think, look and live.”

Case Study - Findus Care Cusine

Findus is one of the most well-known food brands in the UK and they have just launched a new healthcare division that supply pureed frozen meals for people with dysphagia (swallowing problems – a common consequence of a stroke) to hospitals and care homes.

The new division, Findus Care Cuisine, is committed to bring back the joy of food to people suffering from dysphagia via their new range of pureed meals. They have chosen to support The Stroke Association via a new cause-related marketing initiative where they will be making a donation to our charity for each of their meals that is sold to hospitals and care homes.

Sarah Goulding, Business Development Controller for Findus Care Cuisine said:

"The dedicated team at Findus Care Cuisine feel passionately about  dysphagia and texture modified food. We know that up to 40% of people who have a stroke develop eating or swallowing problems and this has a significant impact on their quality of life. Consequently by working in partnership with The Stroke Association we can develop our shared vision  of improving the mealtime experience for everyone involved"

To find out more about Findus Care Cuisine please visit www.finduscarecuisine.co.uk or call their Careline on 0800 132096