Marketing / partnering opportunities
Cause Related Marketing (CRM) is one of the fastest growing areas of charity / corporate partnership. Working with The Stroke Association can help support your corporate values, differentiate your brand from the competition, increase sales, target new audiences and increase staff and customer loyalty.
86 per cent of consumers agree that when price and quality are equal, they are more likely to choose a product associated with a "cause".
61 per cent agreed that they would change retail outlets for the same reason
Source: Business in the Community / Research International.
We have developed successful CRM partnership with several companies, including:
Zurich Financial Services
The Stroke Association and Zurich Financial Services formed a partnership in 2002 to develop a cause-related marketing campaign. Zurich agreed to make a donation to The Stroke Association for every life insurance policy that was sold. The campaign was a resounding success for both parties; it increased the profile of The Stroke Association, generated favourable PR for Zurich, and raised over £30,000.
BT
Through a very successful partnership with BT we were able to raise £120,000 to fund our Stroke Information Service help-line aimed at stroke patients, family members, carers and health professionals. BT customers had the option of donating the savings they gained from their 'friends and family' scheme to three charities including The Stroke Association.
To find out more about CRM opportunities please contact our Corporate Fundraising Team on 020 7566 1537 or email Corporate Team
