Response to alcohol advertising study

In response to the alcohol advertising study in the BMJ, Joe Korner, Director of Communications at The Stroke Association said:

“Drinking too much alcohol is known to cause long-term harm to your health. So it is of great concern if companies are pushing against the boundaries of advertising guidelines on alcohol, as this report suggests.

We know that heavy drinking can raise blood pressure, which is one of the main risk factors for stroke. People who regularly drink a large amount of alcohol have an increased risk of stroke and it's important people are more aware of the chance they are taking with their health.”

ENDS

For further information please contact the Media Team at The Stroke Association on 020 7566 1500. 

Notes to editor

About stroke and The Stroke Association:

The Stroke Association is the only UK-wide charity solely concerned with combating stroke in people of all ages.

The charity funds research into prevention, treatment, better methods of rehabilitation and helps stroke patients and their families directly through its community services which include communication support, family and carer support, information services, welfare grants, publications and leaflets.

The Stroke Association also campaigns, educates and informs to increase knowledge of stroke at all levels of society acting as a voice for everyone affected by stroke.

A stroke is a brain attack which causes brain damage. A stroke can be diagnosed by using FAST – Facial weakness, Arm weakness, Speech problems, Time to call 999. If any of these symptoms is present call an ambulance straight away.

A stroke happens when the blood supply to part of the brain is disrupted. Most strokes occur when a blood clot blocks the flow of blood to the brain.

Some strokes are caused by bleeding in or around the brain from a burst blood vessel. When the blood supply is disrupted, parts of the brain become damaged or destroyed.

Some strokes are fatal whist others can cause permanent or temporary disabilities such as paralysis to one side of the body and loss of the ability to speak, read or write. Recovery may be slow and can vary from person to person.

Strokes can be prevented through lifestyle factors such as a healthy diet - particularly reducing salt intake, drinking alcohol in moderation, not smoking and taking regular exercise.

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