In this section you can find the answers to the questions most frequently asked by our supporters.
If you have any further questions about donating that aren't answered here, please call 0300 330 0740 or email firstname.lastname@example.org
What telephone number should I call to make a donation?
Call our Supporter Care team on 0300 330 0740. The line is open from 9am to 5pm, Monday to Friday. Messages can be left outside office hours and a member of our Supporter Care team will call you back as soon as they are available.
Who should I make cheques payable and where do I send them?
If paying by cheque, please make the cheque payable to the Stroke Association.
Supporter Care team
1 Sterling Business Park
How do I make an online donation?
Is making an online donation by credit card secure?
When you make an online donation on our website your web browser connects to a secure server and any personal information that you enter is 'encrypted' before being sent to our card payment processor, WorldPay, who hold your information in an equally secure way according to industry standard practices.
Why do you prefer people to make regular gifts rather than one-off donations?
Regular gifts enable us to plan our work in advance. By giving a small amount on a regular basis, you give us the confidence to commit to long-term projects, knowing that we will have the funds available to support them into the future. Your monthly donations may seem like a small amount but this form of ongoing support really is the most effective way of supporting us.
In terms of benefits for you, the donor, giving on a regular basis allows you to budget your support. You're able to spread the cost over a long period, paying smaller amounts on a monthly basis, but still significantly contributing to our vital work.
If you would specifically like to set up a regular gift in memory of a loved one please visit our Remembrance Fund website.
To set up a direct debit online please visit our donation page and choose regular donation.
Kindly note that due to processing costs, the minimum regular donation we can accept is £1.
Can I set up a direct debit online?
If you would like to set up a direct debit, please visit our donation page. You can also set up a direct debit by calling us on 0300 330 0740.
Why should I set up a direct debit and not a standing order?
Direct debits involve less administration, and are therefore a much more cost-effective method of giving. They also give you the flexibility to change the value of your gift over the phone, for example, without having to complete a new form.
Can I change my regular payments from standing order to direct debit?
Yes. To make this change simply call our Supporter Care team on 0300 330 0740 to set up a direct debit over the phone, and cancel your standing order directly with your bank.
Can I make a donation in memory of someone?
Many people feel that giving a donation to us in memory of a loved one, or in lieu of flowers at a funeral, is a positive way to remember them and pay tribute to their life. If you'd like to make this kind of donation please visit our Give in memory page. Alternatively you can make a donation over the phone by calling 0300 330 0740.
If you'd like to set up a lasting memorial in memory of a loved one, you may want to consider a Stroke Association Remembrance Fund, and donate to a fund dedicated to the memory of your loved one on a regular basis by direct debit.
Can I give a gift in lieu of presents on a special day?
Yes. To make a donation in celebration of a special day, please visit our Donations in celebration page. Alternatively you can send us your donation or make a donation over the phone by calling us on 0300 330 0740.
You can also create your own personal fundraising page and invite friends and family to make a donation to help you celebrate. For more information about creating a celebration fund please contact us.
How do I inform you of a change of address?
Please phone us (on 0300 3300 740) or you can write to us:
1 Sterling Business Park
You'll need to provide your name, your previous address, your new address and your supporter reference number (if you know it). Please make sure that you include your postcode.
How do I inform you if my bank details have changed?
Please phone us on 0300 330 0740 to let us know that your bank details have changed.
How do I change the amount of my regular gift?
If you pay your gift by direct debit, please phone us (on 0300 3300 740) or you can write to us:
1 Sterling Business Park
You'll need to provide us with your name, address (including your postcode) and your supporter reference number if you know it. Please let us know the new amount that you would like to give and the date that you'd like us to start collecting the new amount.
If you pay your gift by standing order you will need to write directly to your bank to change the amount of your regular gift, but please also let us know that you've done this.
Why do you send out letters asking for donations?
Direct mail is an effective method of fundraising and is the cheapest way for charities to get donations from large numbers of people.
We don't expect all of our supporters to give to every appeal, they may receive four appeals a year but only choose to give to one of them. However, as well as raising money, our appeal letters are designed to be informative, and many of our supporters enjoy receiving them in order to get updates on our work.
Why do you ask for specific amounts of money in your appeals?
Many supporters like to be given an idea about what their donation would be able to fund. We therefore ask for specific amounts to act as a guide for you to decide how much to give.
Are the people who feature in your appeals real people?
Yes. We always use real-life case studies. People we've helped are keen to tell others about their experiences.
Why do you send appeals to people who may have been affected by stroke themselves?
We send appeals to people who have been affected by stroke because these people are likely to fully appreciate the impact of stroke and the work that we do. Many of them want to help a cause that they have personal experience of and it is for this reason that they make up a significant proportion of our supporter network. They have often received help from us and want to donate to appeals in order to help people who are living through similar experiences.
Why do you send appeal letters to people that have a direct debit?
We continue to send people information about our work once they have set up a direct debit as many people feel able, and want, to support our work with additional gifts. Particularly at certain times of the year such as Christmas.
Why do you use telephone fundraising?
Telephone fundraising is a cost-effective method of fundraising that enables us to develop personal relationships with our donors, and gives our supporters the opportunity to ask questions. We have an in-house telemarketing team who carry out our telephone fundraising campaigns. Our telemarketing executives are well informed about our work, and successfully raise valuable funds as a result.
What is the point of the National Stroke Survey?
The aim of the survey is to heighten awareness, collect valuable information that can shape the future of our services, and raise funds that help those affected by stroke. It is a very successful way of engaging new supporters.
Why do you spend money on things like mailshots and inserts in magazines?
We do this to expand our database of supporters. Mailshots and inserts in publications potentially enable us to reach millions of people, the majority of which have no previous association with us. We're therefore able to engage brand new supporters who are likely to support us long into the future. We cannot rely solely on our existing supporters to fund our work, so this form of fundraising really is vital in order to ensure that we're able to raise the necessary funds to support our work in the long-term.
What is Gift Aid?
Gift Aid is an easy way for charities or Community Amateur Sports Clubs (CASCs) to increase the value of donations from UK taxpayers by claiming back the basic rate tax paid by the donor.
How does it work?
If you give £1 in the normal way we will receive precisely £1. But if you add Gift Aid to it we will receive £1.25 - in other words increasing the value of your gift by a quarter. Gift Aid is claimed by us from the HMRC so you don’t pay any extra but your donation increases thanks to Gift Aid.
Do I qualify for Gift Aid?
All donors who pay enough income tax or capital gains tax to cover the 20% tax we reclaim are eligible to take part. Taxes such as VAT and council tax don't qualify. If you qualify, you can complete a Gift Aid declaration now.
Do I need to make a separate Gift Aid declaration for each tax year?
No, you only need to make a declaration once. This will apply to all past donations you have made in the last six years, and to all future donations.
What if I pay a higher rate of tax?
If you're a donor and pay a higher rate of tax you too can benefit from the tax relief. You can claim back the difference between the higher rates of tax at 40 or 50% and the basic rate of tax at 20% on the total value of your gross donation.
For more information on completing your self-assessment tax return, and increasing your gift by nominating us to receive your rebate as a higher rate taxpayer, please visit the Inland Revenue website.
What if I stop paying tax?
Simply call us on 0300 3300 740 to cancel the declaration.
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