Our chief executive, Juliet Bouverie, is the lead campaign spokesperson. “Whether you lose your breath from playing with the grandchildren or going for a brisk walk, this campaign is about enjoying being active on the good days and getting through the bad. I’m hugely excited about helping more people living with a health condition feel that physical activity is possible, with lots of ideas about the ways that you can keep moving.”
Sport England has invested £5m of National Lottery funding in the campaign, creating a series of informative and uplifting films that will reach millions of people. The Stroke Association has supported the development of the overall campaign as part of our commitment to getting people active.
The other charities involved are: Age UK, Alzheimer’s Society, Asthma UK, Breast Cancer Care/Breast Cancer Now, British Lung Foundation, British Red Cross, Parkinson’s, Diabetes UK, Macmillan, MS Society, Rethink Mental Illness, Royal Voluntary Service, Versus Arthritis and Mind.