Style for Stroke

About Style for Stroke

We have been lucky enough to team up with award winning Fashion and Style PR expert and long standing supporter of Stroke Association, Nick Ede, to launch an exciting new initiative bringing the glamorous world of style, celebrity and fashion together to help raise money and awareness for the charity.

Nick Ede, founder of the ‘Style for Stroke’ campaign and the annual Night with Nick in aid of Stroke Association has been a long supporter of Stroke Association, having lost his mother to stroke.

Style for Stroke 2016

Style For Stroke has launched a new t-shirt for this year’s campaign designed by well known illustrator and supporter of Style For Stroke, Miss Magpie Fashion Spy.

We’re delighted to announce partnerships with fashion and beauty celebrity Ashley James, fitness professional and TV presenter AJ Odudu, actress and singer Sinitta, fitness columnist Charlie King and Olympian Louise Hazel. 

Two of our inspirational Stroke Survivor Ambassadors took part in a photoshoot modeling the t-shirts to help raise awareness of the growing rate of strokes in young and working age people.

The unique t-shirts are available now from styleforstroke.teemill.co.uk. The adult tee retails at £19.00, with at least £5.00 from every t-shirt benefiting The Stroke Association.

‘I’m so excited to be working with Miss Magpie Fashion Spy on this year’s t-shirt collection. I think that it’s bright, fresh and bang on trend and I hope that it raises funds and awareness for such an important charity."
Nick Ede, Style for Stroke founder

Style for Stroke 2015

Following the successful launch in 2014 of the boohoo.com and Style for Stroke collaboration we are excited to announce details of the next chapter!

The new campaign is based around collaborations with young Stroke Survivors and celebrity ambassadors to raise awareness for Style for Stroke by creating a collection of personalised T-shirts. Each celebrity partner has taken up the challenge of creating the ultimate slogan T-shirt featuring the words they would like to be remembered for. 

We’re delighted to announce partnerships with some of the biggest social media stars - Vloggers Zoella and Niomi Smart, Model Ash Stymest, John and Leon personal trainers Lean Machines and Singer Tallia Storm.

Three of our inspirational Stroke Survivor Ambassadors took part in a photoshoot modeling the t-shirts to help raise awareness of the growing rate of strokes in young and working age people.

The fashion collection will expand across vests and hoodies as well as the classic T-shirts and will be available exclusively at prices from £10. A minimum of 25% of the retail price from the sale of each T-shirt will go to the Stroke Association. Get yours here!

The partnership hopes to continue to raise awareness of stroke and the Stroke Association amongst younger people.

Its amazing to see how the style for stroke initiative has evolved and to have such amazing support and to see the change its creating is very special. We hope that lots of people buy the tees which are very affordable and will raise awareness and funds for the stroke association’
Nick Ede, Style for Stroke founder

'Famous Last Words' collaboration 2014

boohoo.com and Style for Stroke have come together, collaborating with a host of stars, to raise awareness for Style for Stroke by creating a collection of personalised T shirts.

The challenge was set to create the ultimate slogan T shirt featuring the words you would like to be remembered for creating an exclusive range entitled ‘Famous Last Words'

Celebrities Kelly Osbourne, Mel B, Radio DJ Sarah–Jane Crawford, MTV presenter Lilah Parsons, Revenge actor Barry Sloane, Made In Chelsea’s Binky Felstead and Lucy Watson plus Style For Stroke founder Nick Ede all designed T Shirts for the collaboration.

The limited edition T Shirts were created with the aim of raising awareness of the Stroke Association and stroke amongst younger people. The campaign has been created by the F.TAPE team and photographed by Daniel Jaems.

Nick Ede's story

Nick Ede, Creative Director at EdenCancan PR  tells us why he set up the Style for Stroke initiative.

For the past 17 years I have been raising awareness for the Stroke Association. My mother passed away from a stroke on the same day as Princess Diana was killed. It changed me and made me realise that I knew nothing about strokes so I was determined to make a difference and raise awareness especially amongst younger people. I love fashion and style and it seemed like the perfect opportunity to engage a demographic who may not necessarily be engaged in understanding the gravity of stroke and what it can do.
Nick Ede